overview

Softwear: Adobe Illustrator

Timeline: 4 Months

Skills: Graphic Design

When I joined the design team, this project was already started. The big problem was the brand was not finished, so the original designs needed updates to reflect the brand better. I took the design and updated the color and base design to reflect the new brand better. After that, we decided to simplify the design. We also worked with the vendors to come up with designs that we're also cost-effective. This left us with two near-final designs, one being solid PMS color and second being gradients.

Version 1

Here is the updated first-round. For this iteration I worked on mostly updating the color to be reflective of the brand along with match PMS colors to CMYK values for a smoother gradient.

Version 2

This is the simplified version, just focusing on solid PMS colors.

Version 3

This is the simplified version, just focusing on gradients.

hero shots

Gradient version front hero

Front and back of gradient version

Front and back solid color PMS version